“The Keep it Real Challenge”: A Plea to Magazines for Real Images of Women

These statistics are mind boggling and frightening.
42% of six, seven and eight year olds want to be thinner!? 81% of 10 years olds are afraid of getting fat!? What kind of world are we living in?

The Keep It Real Challenge, which runs from June 27th – 29th, 2012, is designed to start a media revolution and help girls, women and their allies realize the power of their individual and collective voices to create positive change. SPARK Movement, MissRepresentation.org, I Am That Girl and LoveSocial have joined forces to host this three-day social media campaign to urge print magazines to pledge to use at least one non-photoshopped image per issue.

Tell magazines to drop photoshop! Inspired by 14 year-old Julie Bluhm’s petition of Seventeen Magazine, we’re promoting a 3-day social media campaign to challenge photoshopped beauty standards and empower women and girls to use their voices to create change. We’re making a simple request of magazines:

Pledge to print at least one unphotoshopped picture of a model.

Day 1: Wednesday, June 27: Tweet it. Twitter users will use hashtag #KeepItReal, directly asking magazines to pledge to change their practices around photoshopping bodies.

Day 2: Thursday, June 28: Participants will create a blogging firestorm – personally reflecting on how unrealistic images of beauty have impacted them.

Day 3:  Friday, June 19: On the final day, via Instagram, users will post their own photos of “real beauty” to be entered in the #KeepitRealChallenge – with selected photos to be featured on a billboard in New York City later this year.

SPARK is a girl-fueled activist movement working collaboratively with girls, activists, scholars, parents and educators to challenge and end the sexualization of girls. The SPARK network is creating a cultural “tipping point” where the sexualization of girls is unacceptable, intolerable, unthinkable and unprofitable, while simultaneously building support for girls’ healthy sexuality. www.sparksummit.com

MissRepresentation.org is a cross generational movement organizing millions of small actions to awaken people’s consciousness to recognize the true value of women; change the way women and girls are represented in the media; interrupt and stop patterns of sexism; level the playing field; and ensure a tipping point that will lead to gender parity in leadership throughout the United States and the world. Learn more about the campaign at www.missrepresentation.org

Lovesocial was founded in 2009 with a vision of creating authentic and creative communication strategies through the channels of social media. With a motto of, “keep it simple, find the value and communicate it well,” Lovesocial quickly became what is now dubbed an “anti-agency”. With a commitment of not further cluttering or saturating an already crowded online space, Lovesocial works to create clarity and value for their clients to help accomplish their goals.www.lovesocial.org

I AM THAT GIRL aims to be the definitive voice on the intellectual, emotional, and social needs of millennial girls by building an online and offline community devoted to inspiring and empowering girls to discover their innate worth and purpose. This community provides girls with a safe space to have honest conversations, consume healthy content, and collaborate with other girls seeking to be confident in their own skin. www.iamthatgirl.com

http://www.facebook.com/MissRepresentationCampaign
http://endangeredbodies.org/
http://www.pitchengine.com/keepitreal/spark-movement-missrepresentationorg-lovesocialorg-and-i-am-that-girl-launch-the-keep-it-real-challenge

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s