body image

Keep it Real: Day Two! Blog It!

Well, I accidentally published day two a day early. Whoops!

http://www.facebook.com/events/409395502438909/

If these statistics aren’t enough to encourage magazines to stop photoshopping their already stick thin models then I don’t know what is. Perhaps a little cellulite in the magazine and media would bring the whole body image thing back down to earth. Personally I remember my 13 year old self thinking I was fat because I could pink skin on my thigh. Where I got that from I’ll never know. We need to do something to help young girls feel good about themselves and their bodies without looking to the media for unhealthy models (and role models) of people that don’t exist in real life, or if they do exist, are so thin that it’s unhealthy. The beauty industry has extremely unrealistic expectations of the employees. I recently read that Jennifer Aniston was asked to lose 30 lbs in order to be employed by the television show “Friends.” Unbelievable. Keep it Real asks magazines to stop the photoshopping and start redesigning beauty to involve a dose of reality – because even reality can be beautiful, believe it or not….

(Did you know that in some African countries, the bigger you are the better because that shows that you family has the means to feed you well.) The definition of beauty is constructed or created by our society and by the media that we consume. We get our ideas about beauty from the magazines we look at and the actors and actresses we see on t.v. How many slightly plump actresses are walking the red carpet. Ummmm….almost none…! And to make matters worse, how many pregnant actresses are shown three weeks after the baby is born with their pre-birth body all back in shape!? What kind of ideal are we striving for as pregnant women? It puts undue and unnecessary pressure on women, on children, on young girls and it’s not healthy!

American teenagers spend 31 hours a week watching TV, 17 hours a week listening to music, 3 hours a week watching movies, 4 hours a week reading magazines, 10 hours a week online. That’s 10 hours and 45 minutes of media consumption a day.

Source: The Henry J. Kaiser Family Foundation “Daily Media Use Among Children and Teens Up Dramatically From Five Years Ago” http://www.kff.org/entmedia/entmedia012010nr.cfm

53% of 13 year old girls are unhappy with their bodies. That number increases to 78% by age 17.

Source: National Institute on Media and the Family http://depts.washington.edu/thmedia/view.cgi?section=bodyimage&page=fastfacts

3 out of 4 teenage girls feel depressed, guilty and shameful after spending 3 minutes leafing through a fashion magazine.

Source: http://www.campaignforrealbeauty.com/

Twenty years ago, the average fashion model weighed 8% less than the average woman. Today that number is 23% less.

Source: http://www.jeankilbourne.com/resources-for-change/beauty-body-image

48% of teenage girls wish they were as skinny as models.

Source: http://www.girlscouts.org/research/publications/healthyliving/healthy_living.asp

65% of American women and girls report disordered eating behaviors.

Source: SELF magazine and the University of North Carolina at Chapel Hill http://abcnews.go.com/Health/Healthday/story?id=4726783&page=1

Forty-two percent of first to third-grade girls want to be thinner, while 81 percent of ten-year-olds are afraid of getting fat.

Source: Dove Real Beauty Campaign, 2004

Eighty percent of 10-year-old American girls say they have been on a diet. The number one magic wish for young girls age 11-17 is to be thinner.

Source: justthink.org

32% of teenage girls admit to starving themselves to lose weight.

Source: http://blog.girlscouts.org/2012/04/healthy-media-commission-for-positive.html

The number of cosmetic surgical procedures performed in America increased by 457% from 1997 to 2007.

Source: http://www.skininc.com/spabusiness/medicalesthetics/16212492.html

“The Keep it Real Challenge”: A Plea to Magazines for Real Images of Women

These statistics are mind boggling and frightening.
42% of six, seven and eight year olds want to be thinner!? 81% of 10 years olds are afraid of getting fat!? What kind of world are we living in?

The Keep It Real Challenge, which runs from June 27th – 29th, 2012, is designed to start a media revolution and help girls, women and their allies realize the power of their individual and collective voices to create positive change. SPARK Movement, MissRepresentation.org, I Am That Girl and LoveSocial have joined forces to host this three-day social media campaign to urge print magazines to pledge to use at least one non-photoshopped image per issue.

Tell magazines to drop photoshop! Inspired by 14 year-old Julie Bluhm’s petition of Seventeen Magazine, we’re promoting a 3-day social media campaign to challenge photoshopped beauty standards and empower women and girls to use their voices to create change. We’re making a simple request of magazines:

Pledge to print at least one unphotoshopped picture of a model.

Day 1: Wednesday, June 27: Tweet it. Twitter users will use hashtag #KeepItReal, directly asking magazines to pledge to change their practices around photoshopping bodies.

Day 2: Thursday, June 28: Participants will create a blogging firestorm – personally reflecting on how unrealistic images of beauty have impacted them.

Day 3:  Friday, June 19: On the final day, via Instagram, users will post their own photos of “real beauty” to be entered in the #KeepitRealChallenge – with selected photos to be featured on a billboard in New York City later this year.

SPARK is a girl-fueled activist movement working collaboratively with girls, activists, scholars, parents and educators to challenge and end the sexualization of girls. The SPARK network is creating a cultural “tipping point” where the sexualization of girls is unacceptable, intolerable, unthinkable and unprofitable, while simultaneously building support for girls’ healthy sexuality. www.sparksummit.com

MissRepresentation.org is a cross generational movement organizing millions of small actions to awaken people’s consciousness to recognize the true value of women; change the way women and girls are represented in the media; interrupt and stop patterns of sexism; level the playing field; and ensure a tipping point that will lead to gender parity in leadership throughout the United States and the world. Learn more about the campaign at www.missrepresentation.org

Lovesocial was founded in 2009 with a vision of creating authentic and creative communication strategies through the channels of social media. With a motto of, “keep it simple, find the value and communicate it well,” Lovesocial quickly became what is now dubbed an “anti-agency”. With a commitment of not further cluttering or saturating an already crowded online space, Lovesocial works to create clarity and value for their clients to help accomplish their goals.www.lovesocial.org

I AM THAT GIRL aims to be the definitive voice on the intellectual, emotional, and social needs of millennial girls by building an online and offline community devoted to inspiring and empowering girls to discover their innate worth and purpose. This community provides girls with a safe space to have honest conversations, consume healthy content, and collaborate with other girls seeking to be confident in their own skin. www.iamthatgirl.com

http://www.facebook.com/MissRepresentationCampaign
http://endangeredbodies.org/
http://www.pitchengine.com/keepitreal/spark-movement-missrepresentationorg-lovesocialorg-and-i-am-that-girl-launch-the-keep-it-real-challenge